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Diamond Rings: A Diamond Is Forever Campaign

post from Engagement Rings, Wedding Rings, Diamonds and Diamond Jewellery on 09 February 2010 07:08:12 AM. © Engagement Rings, Wedding Rings, Diamonds and Diamond Jewellery

In 1999, the Advertising Age, revered as being the foremost adverting magazine in the US stated that the DeBeers ?A Diamond is Forever? campaign was the most effective one in the last century. Looking at it from hindsight, this campaign very effectively took a monopolistic diamond trade and sold its products at the high end [...]

Read The Full Article:
http://www.samarajames.com/blog/2010/02/09/diamond-rings-a-diamond-is-forever-cam
paign/


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